
A name synonymous with quality, trust, and flavor, Diamond Meat Processing L.L.C. Al Masa is a leading meat processing company based in Dubai. With over two decades of experience, Diamond Meat Processing L.L.C. Al Masa values its commitment to trust, and as such, all its products are sourced from secure, premium quality vendors and manufactured utilizing the latest technology. We keep customer satisfaction at the forefront of all that we do, ensuring that our products are healthy, safe, and above all, simply delicious. Today, our stellar reputation has rendered us champions of the meat processing industry, exporting countless halal flavors and sumptuous combinations to over 15 countries across the globe. In 2016, 70 percent of Diamond Meat Processing L.L.C. Al Masa was acquired by the leading regional meat processing company Siniora Food Industries. Siniora, a subsidiary of the pan-Arabian investment group Arab Palestinian Investment Company (APIC), later went on to acquire the remaining 30 percent of Diamond Meat Processing L.L.C. Al Masa from its then partner, Emerging Investment Partners (EIP), making Siniora the sole owner of the company in 2019.
Our brand can conveniently be found in most leading hypermarkets, supermarkets and grocery stores, enjoyed by families and individuals looking for meals that are delights to the palate. Further expanding on our product range and with the aim of bringing the widest and most delectable selection of food offerings and services, Diamond Meat Processing L.L.C. Al Masa launched a state-of-the-art catering arm. The line focuses on providing wholesome, family-friendly meal options that are quick to prepare and tasty every time. The company has also created a specialized line in baked (fermented) products dedicated to pizza production for home and quick service restaurant (QSR) lines include a butchery production line offering a wide variety of Individual Quick FAdditionalreezing (IQF) chicken products, including chicken breast, marinated wings, along with customized herbed, marinated, grilled, and fully cooked chicken, beef, and turkey cuts. With more than 100 variations of beef, chicken, and turkey products, available in both traditional and innovative packaging formats, Diamond Meat Processing L.L.C. Al Masa ensures exceptional quality and satisfaction in every bite.
In 2007, the company was acquired by the Emirates-based Zenath Group for approximately AED 300 million. This acquisition sparked a period of growth and modernization, which included updating manufacturing facilities, expanding staff, and adopting international quality standards across production. In 2016, Siniora Food Industries, a leading regional meat producer, together with a private equity partner, acquired a 70% stake in Diamond Meat Processing, the owner of the Al Masa brand. By 2019, Siniora, a subsidiary of the Arab Palestinian Investment Company (APIC), had completed the acquisition by securing full ownership, fully integrating the company into its broader regional operations.